Branding | art direction | illustration | storyboards

MANAGED FUNDS ASSOCIATION

We teamed with the creatives at Social Driver (an agency headquartered in Washington D.C.) to take on the task of rebranding Managed Funds Association and its extended brand Investing in Opportunity.

We took what was a typical, visually outdated, financial investments brand to something that was not only understood by those in the industry, but also interesting, approachable and educational to an audience outside of the industry. And we did that with a mix of photography and custom brand illustration.

Since 2020, we had the pleasure of leading the illustrative creative direction, and animated results of several educational spots.

From creative direction and conceptual sketched storyboards to final illustrations that were crafted for animation of several :30 and :60 second educational spots. All while keeping within the same illustration style and established brand guide.