ART DIRECTION & DESIGN
DIERBERGS MARKETS
We teamed with B. Mohr Creative (CD/copy) to take on the task of art directing and designing a holiday season campaign for Dierbergs Markets. From video spots, online, radio to in-store print.
How can you uniquely translate both Thanksgiving and Christmas, yet keeping in mind that this 2020 holiday season will be like no other? This was our task when we were asked to collaborate with Dierbergs Markets.
So, instead of focusing on the “new reality” of the year, we went with a more minimal design approach, mixed with illustrated elements and a brighter color template that we hoped would encourage the positive aspects of the season. Everyone’s “perfect holiday” looks a little different. But no matter how people try to make their holidays great, Dierberg’s can help MAKE IT happen.
“This has been a popular refresh among the department directors.”