My Process

Putting together a request

How to articulate what your looking for in a request can be tough. There’s hundreds of things you could say about it and you might not know where to start or what not to forget.

So, just go here and fill the form out and we’ll be good. This will help us better understand if your project is a good fit and can work with current schedules of other projects on the calendar.

Discussion & Agreement

By taking the time to discuss your goals and project needs, we’re setting a strong foundation of the successful workflow of a project. We need to be clear on each others roles and 100% on the same page so we can start off on the right foot with confidence.

Goals: Defining clear expectations will let us agree on the objective vision of the project and help us create the best possible solution for you. This is one of the most important matters we address.

Pricing: This part of the process doesn’t necessarily come up yet, because first we need to discuss the goals and deliverables. And since we don’t charge hourly, we need to have a thorough understanding of the project to evaluate it’s value.

Estimate: After a thorough discussion over the aspect of the project, we’ll send you an estimate that goes over everything we have discussed. This includes the work we’ll do, what files you’ll receive and when you’ll get them or progress milestones, as well as under what terms and how much it will cost, everything that details the aspect of the project. We’ll start the project as soon as we receive the signed estimate along with your deposit up front.

Creative Process

A logo, poster, visual branding, illustration campaign…well any creative of value requires deep thinking, sketching and exploring multiple ideas and routes to the solution. This process helps me hone in on what will work and disregard a great number that won’t work. I base my work off discussions and goals we had established before hand, but also take thorough research into your field of activity, audience and competition. This is how I can confidently pick the best direction.

Ideas: Many ideas might look good, but they’re not all going to be as efficient or strong. Allowing the best ideas to shine through, means saying no to the ones that won’t work. We consider it our job to narrow down to what is best for you and not subjecting you to design decisions. This is what you hired us to do.

Sketching: Once we’ve decided on the right concept, we put it to paper. Spending lots of time sketching, refining and polishing it until it looks very close the final product. 

Digitization & Refining: We bring it to its final state meticulously by hand or digitally until every detail is perfect. Reviewing each aspect; color, scaling, legibility, effectiveness on various materials, printing standards, devices etc. We often leave it to settle for a while and let our eyes rest so we can then return and give it another look with fresh eyes. In this way, we can catch any flaws and have more effective quality control.

Finalize and Delivery

And bam-o! it’s done! This is were we present the final design along with detailed case study. This is were we explain all the design decisions and approach as well as how we came to the final result. This lets you understand how every detail objectively accomplishes the goals we set in the beginning.

Usage: After we get the final payment, we’ll send you all of the final deliverables as was agreed in the contract.